BRAND IDENTITY & LOGO GUIDELINESV1.0 — 2026
SPOT.
ONE WORD.ONE DOT.ONE SIGNAL.
02 — THE BRAND
A football talent intelligence platform that turns performance into visibility — and visibility into opportunity.
SPOT.
03 — THE PROBLEM
TALENT IS EVERYWHERE.
OPPORTUNITY ISN'T.
04 — WHY SPOT?
SPOT
A four-letter verb that describes exactly what the platform does for a player.
01SEE
02IDENTIFY
03LOCATE
04DISCOVER
05FOCUS
05 — THE IDEA
THE MOMENT
TALENT GETS SPOTTED.
UNKNOWN PLAYER
PERFORMANCE
DATA
DISCOVERY
OPPORTUNITY
06 — THE DOT
PLAYER POSITION DATA TRACKING DISCOVERY OPPORTUNITY
ONE PLAYER. ONE POINT. ONE OPPORTUNITY.
07 — ONE DOT, MANY MEANINGS
ON A PITCH= PLAYER
ON A GRAPH= DATA
IN A FRAME= DETECTION
ON A PATH= PROGRESSION
UNDER LIGHT= DISCOVERY
IN A NETWORK= OPPORTUNITY
08 — MASTER LOGOPRIMARY MASTER LOGO
SPOT.
09 — LOGO COMPONENTS
01 · WORDMARK
SPOT
Ultra-wide, heavy, rounded geometry. Speed and confidence.
02 · THE SPOT
The signal. Discovery.
03 · COMPLETE SIGNATURE
SPOT.
Always used together. The dot is never optional.
10 — LOGO CONSTRUCTIONX = DOT DIAMETER
SPOT.
2.4X
BASELINE
DOT CENTRE
X
OVERALL WIDTH 14X · HEIGHT 2.5X
CAP HEIGHT
2.4X — dot sits on the baseline.
DOT
Perfect circle, X. Nests under the T crossbar.
SPACING
T stem to dot ≈ 0.9X. Fixed.
OPTICAL BALANCE
Dot weight offsets the open right side of the T.
11 — CLEAR SPACEMINIMUM 2X ON ALL SIDES
SPOT.
The unit comes from the logo itself: two dot diameters. No text, edge or image enters this zone.
12 — MINIMUM SIZE
DIGITAL
SPOT.DESKTOP · 160 PX+
SPOT.MOBILE · 96 PX
SPOT.SMALL UI · 64 PX
SPOT.ABSOLUTE MIN · 44 PX
PRINT
SPOT.LARGE · 80 MM+
SPOT.MEDIUM · 40 MM
SPOT.MINIMUM · 18 MM
Below 44 px the wordmark retires. The favicon is the dot alone.
13 — LOGO VERSIONSFIVE OFFICIAL VARIANTS ONLY
SPOT.PRIMARY DARK
SPOT.PRIMARY LIGHT
SPOT.MONO WHITE
SPOT.MONO BLACK
SPOT.ONE COLOUR · LIME
14 — COLOUR SYSTEMPANTONE VALUES APPROXIMATE
DEEP BLACK
GRAPHITE
OFF WHITE
50%25%20%5% SIGNAL
SPOT LIME
#C6FF00
RGB 198 255 0
CMYK 22 0 100 0
PMS 389 C · 802 C neon
DEEP BLACK
#07080A
RGB 7 8 10
CMYK 75 68 67 90
PMS Black 6 C
GRAPHITE
#1A1D21
RGB 26 29 33
CMYK 78 68 60 75
PMS 433 C
OFF WHITE
#F5F7FA
RGB 245 247 250
CMYK 2 1 0 0
PMS Cool Gray 1 C
15 — THE SPOT DEVICETHE DOT, WITHOUT THE WORD
THE SPOT.
Lifted from the master logo at its exact proportion. Placed on the thing that matters — so SPOT is recognisable even when the wordmark is absent.
FOCUS POINT
TRACKING POINT
#08
PLAYER MARKER
84
DATA SIGNAL
MOVEMENT ANCHOR
DISCOVERY MARKER
16 — TRACKING LANGUAGE
Credible, not cinematic.
Thin lines · 1–2 px
Tracking nodes
Focus brackets
Movement trajectories
Subtle grids · 5–9% opacity
NO ROBOTS · NO GAMING HUD · NO HEAVY NEON · NO SCI-FI
17 — LOGO + PHOTOGRAPHYDARKEST QUIET CORNER · WHITE LOGO
SPOT.DARK FOOTBALL
SPOT.PORTRAIT
SPOT.ACTION
SPOT.FLOODLIT
SPOT.AI ANALYSIS
18 — INCORRECT USAGENEVER
✕ Remove the dot
✕ Move the dot
✕ Resize the dot
✕ Stretch
✕ Condense
✕ Rotate
✕ Change proportions
✕ Random colours
✕ Add stroke
✕ Add shadow / glow
✕ Add gradient
✕ Add a football icon
✕ Place in a shield
✕ Random shapes
✕ Busy, low-contrast photo
19 — APP ICONTHE SPOT, ON GRAPHITE
1024 · DOT = 40% OF ICON
512
180
128
64
32
16
Under 32 px the dot grows to 50% so it never dissolves.
20 — DIGITAL MICRO ICONWHEN SPACE DISAPPEARS, THE DOT REMAINS
SPOT — Profile
FAVICON
You've been spotted.
A scout viewed you.
NOTIFICATION
SPOT.
PROFILE AVATAR
LOADING · SCANNING
SPOT.VIDEO WATERMARK
21 — SUPPORTING TYPOGRAPHYLOGO LETTERING IS FIXED ARTWORK
ENGLISH · ARCHIVO EXPANDED / ARCHIVO / PLEX MONO
YOUR TALENT.
SPOTTED.
84SPOT SCORE
PLAY. PROVE. GET SPOTTED.
Archivo Regular for interface and body text. Clean, wide-set, quietly athletic.
ARABIC · ALEXANDRIA BLACK / MEDIUM
موهبتك تستحق
أن تُرى
خل لعبك يتكلم
84نتيجة الأداء
Wide geometric Arabic that matches the stance of the wordmark. Numerals stay in Archivo.
22 — SPOT SCORETHE NUMBER ENDS WITH THE SPOT
84
SPOT SCORE
The score borrows the full stop from the logo: a measured result, stated with certainty. No separate badge or logo is needed.
PROFILE CARD
OMAR A.
84
LIST CHIP
SCORE84
SOCIAL
91
23 — DESCRIPTOR LOCKUPSDESCRIPTOR CAP HEIGHT ≤ 0.5X
SPOT.FOOTBALL TALENT INTELLIGENCESTACKED · PRIMARY
SPOT.
TALENT
INTELLIGENCE PLATFORM
SPOT.
PERFORMANCE
INTELLIGENCE
Descriptor in Plex Mono, Off White at 70%. Never bold, never lime, never larger than the dot.
24 — BRAND APPLICATIONSONE MARK PER OBJECT
SHIRT · BOTTLE · CAP
BAG · FOOTBALL
TRAINING KIT
SPOT.07
TRAINING BIB
SPOT.
ACCREDITATION
25 — DIGITAL APPLICATIONSHOW THE MARK BEHAVES ON SCREEN
SPOT.SPLASH
SPOT.
OMAR A.
84
PROFILE
SPOT.
ANALYSIS
SPOT.SCOUT DASHBOARD
Omar Alshammari84
Faisal Alqarni82
Yousef Ali79
SPOT.WEBSITE
GET
SPOTTED.
Logo top-left in headers, centred only on splash. In product, the dot carries the brand — on the score, the progress bar, the active state.
26 — LARGE SCALE
STADIUM SCREEN
BILLBOARD
TRAINING ACADEMY
EVENT WALL
SPOT.GET SPOTTED.SPOT.خلّهم يشوفونك.SPOT.
PITCH-SIDE LED · LOGO HEIGHT = 50% OF BOARD · LIME ONLY ON BLACK
27 — BRAND RECOGNITION
RECOGNITION
WITHOUT REPETITION.
THE DOT
THE LIME
TRACKING
PLAY.
PROVE.
TYPOGRAPHY
DARK WORLD
PHOTOGRAPHY
YOUR TALENT.
SPOTTED.
SPOT.